These new Aunt Bessie’s products are making their debut in the UK as a series of frozen food items perfect for helping consumers to easily elevate their Sunday lunch or dinner.
The products consist of three meat joints including the Maple Glazed Gammon Joint, Bacon Topped Boneless Chicken Joint and the Garlic & Herb Beef Joint alongside four frozen sides. These include the Green Veg mix with Garlic & Herb Butter, Maple & Thyme Glazed Carrots, Rustically Made Roast Potato Chips and Rich & Creamy Cauliflower Cheese. The frozen foods can be used individually or paired together to create the perfect roast dinner with minimal effort.
Marketing Manager Andy Dale spoke on the new Aunt Bessie’s products saying, "The frozen roast dinner category is experiencing positive value growth of 6.1%. Innovative launches like this are highly beneficial for retailers as shoppers continue to seek cost-effective products that deliver convenience without compromising on taste. By offering simple yet complete meal inspirations, we aim to further the category’s success and bring Aunt Bessie’s quality to even more plates nationwide."
Ready-to-Roast Frozen Foods
These New Aunt Bessie’s Products are HFSS-Compliant
Trend Themes
1. Convenient Frozen Meals - Elevating quick meal preparations, these frozen foods cater to busy consumers seeking high-quality and convenient dining solutions.
2. Health-conscious Food Options - As consumers increasingly prioritize health, products like HFSS-compliant frozen foods align with demand for nutritious and guilt-free meal alternatives.
3. Innovative Meal Kits - Combining various ready-to-roast options into cohesive meal kits offers a streamlined approach to home-cooked dinners, enhancing consumer convenience and satisfaction.
Industry Implications
1. Frozen Food Industry - This sector is witnessing growth through the introduction of diverse, easy-to-prepare meal options that cater to the fast-paced lifestyles of modern consumers.
2. Health Food Market - Products adhering to health regulations, such as HFSS-compliant foods, are capturing attention within the health-conscious demographic.
3. Meal Kit Industry - Offering complete meal solutions in a convenient format, these innovative kits simplify the cooking process and appeal to those seeking practical and time-saving dinner options.