Athletic Brewing Company is well-known for its satisfying non-alcoholic brews and the brand is celebrating its growing presence in the UK with a promotional offer.
To mark the summer of sport, Athletic Brewing Company is giving away a free can of its Run Wild IPA at selected Mitchells & Butlers venues, including All Bar One, Nicholson’s, and Castle Pub, until August 31. Consumers can claim their free beer by obtaining a digital voucher from the Athletic Brewing Company website and presenting it at participating locations.
This initiative highlights Athletic Brewing Company's expansion and reflects the rising interest in non-alcoholic beverages in Europe. Bill Shufelt, Co-Founder and CEO of Athletic, shared about the promotion: "Building on the success of our Ask For Athletic campaign in the U.S., we are excited to partner with Mitchells & Butlers and extend the opportunity for drinkers to enjoy an Athletic brew on us this summer."
Summer-Ready Free Beverage Promotions
Athletic Brewing Company is Handing Out Its Run Wild IPA
Trend Themes
1. Non-alcoholic Beverage Promotions - These promotions signal a shift toward healthier drinking options and broaden appeal in the non-alcoholic beverage market.
2. Digital Voucher Campaigns - Digital vouchers simplify redemption processes, encouraging spontaneous consumer engagement and facilitating data collection.
3. Partnership Marketing Initiatives - Collaborations with established venues like Mitchells & Butlers enhance brand visibility and foster mutual growth.
Industry Implications
1. Non-alcoholic Beverage Industry - Rising interest in non-alcoholic beverages prompts innovation in product offerings and marketing strategies.
2. Hospitality Industry - Engaging promotional partnerships between beverage brands and hospitality venues drive traffic and diversify consumer experiences.
3. Digital Marketing Industry - Utilizing digital vouchers as promotional tools enables precise targeting and improved campaign performance metrics.