Activewear is an industry thriving on its own, but now you can facilitate athlete recovery even when you sleep. On display at CES 2017, Under Armour's Athlete Recovery Sleepwear range is designed to help sports professionals and other highly active people get a better sleep.
The high-tech PJs are made out of a material that supports faster recovery by reducing inflammation and improving blood flow. Engineered with TB12 technology, the sleepwear uses far infrared-harnessing bio-ceramics to rebuild your body when you're resting. This means your body recovers faster and you sleep better, but it also regulates cell metabolism. In addition to the henleys, joggers and pants, you can track your sleep using the UA Record wearable and app.
Body-Rebuilding Pajamas
The Under Armour Athlete Recovery Sleepwear Premiered at CES 2017
Trend Themes
1. Activewear Industry Growth - Disruptive innovation opportunity: Develop activewear with advanced recovery technology to enhance athlete performance and improve sleep quality.
2. High-tech Sleepwear - Disruptive innovation opportunity: Create sleepwear infused with innovative materials and technologies to optimize recovery, reduce inflammation, and improve blood flow.
3. Digital Tracking in Sleepwear - Disruptive innovation opportunity: Integrate wearable technology and mobile apps into sleepwear to provide users with data on sleep patterns and recovery progress.
Industry Implications
1. Sportswear Industry - Disruptive innovation opportunity: Collaborate with sports brands to incorporate recovery-enhancing technologies into their product lines and capture the growing market of athletes seeking optimized performance.
2. Health and Wellness Industry - Disruptive innovation opportunity: Partner with wellness brands to develop sleepwear that promotes faster recovery and overall well-being, targeting active individuals who prioritize restorative sleep.
3. Wearable Technology Industry - Disruptive innovation opportunity: Merge sleepwear and wearable tech by creating smart garments that monitor sleep patterns, track recovery metrics, and provide personalized recommendations for improved sleep quality.