Atayne, a small performance apparel company founded by Jeremy Litchfield in Portland, Maine, makes all of its athletic clothing from garbage. (In our eco-conscious world, is that even surprising?)
Atayne’s sports apparel is made from recycled polyester, which comes from post-consumer plastic bottles, and recycled cotton. As sports clothes often get sweaty and smell, Atayne uses naturally-derived chitosan (a polysaccharide that can purify waste) to eliminate odor. According to Springwise, Atayne puts people and the planet first rather than focusing only on convenience and aesthetics.
Trashy Sports Tees
Atayne's Athletic Apparel is Made from Garbage and Waste
Trend Themes
1. Eco-friendly Athletic Apparel - Creating athletic clothing from recycled materials presents an opportunity for companies to tap into the growing demand for sustainable products.
2. Use of Chitosan in Odor Elimination - Incorporating naturally-derived chitosan into sports clothes to combat odor offers a disruptive innovation opportunity for manufacturers in the athletic apparel industry.
3. Recycled Polyester as a Material Source - Using post-consumer plastic bottles to produce recycled polyester for sports apparel can be a disruptive innovation strategy for companies aiming to reduce waste and environmental impact.
Industry Implications
1. Performance Apparel - Performance apparel companies can explore the use of recycled materials and odor-eliminating technologies to capitalize on the growing demand for eco-friendly sportswear.
2. Sustainable Fashion - The sustainable fashion industry can leverage the use of chitosan and recycled polyester in their products to offer environmentally-conscious alternatives to traditional athletic apparel.
3. Sporting Goods Manufacturing - Sporting goods manufacturers can consider incorporating recycled materials like polyester from plastic bottles to build an eco-friendly image and address consumer preferences for sustainable products.