The AT&T 'You've Got a Case' campaign is here to help those without smartphones -- such as an HTC Vivid, Samsung Galaxy SII Skyrocket or HTC Inspire -- get what they deserve. The campaign features actor Will Arnett playing the part of a lawyer named 'Kent Wesley,' who will try everything in his power to "win your case" by getting you a smartphone.
To participate, users must download the AT&T 'You've Got a Case' app from the brand's Facebook page. The app, according to Wireless and Mobile News, syncs with your profile to create a customized case proving to the person of your choice that you deserve an AT&T smartphone. The app essentially turns your case into a video, including "expert witnesses" who will help Kent Wesley win the case in front of the jury (your Facebook friends).
Watch the video to see how Kent Wesley can help you convince your family and friends to get you a new 4G smartphone from AT&T.
Smartphone Attorneys
AT&T 'You've Got a Case' Campaign Turns Will Arnett Into a Lawyer
Trend Themes
1. Smartphone Gifting - Campaigns that promote smartphone gifting could increase sales and market share for smartphone companies.
2. Gamification of Marketing - Incorporating gamification elements into marketing campaigns can create more engaging brand interactions.
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Industry Implications
1. Telecommunications - Telecommunications companies could adopt similar campaigns to increase sales and customer retention.
2. Marketing and Advertising - Marketing and advertising agencies can explore gamification techniques to enhance campaigns for clients.
3. Social Media Technology - Social media technology companies could develop apps that generate customized video content for social media marketing campaigns.