If their business is set up to do so, many employees are now working from home—including the models who are depicted in Zara's at-home fashion campaign. As warehouse and studio spaces are closed, and people are taking steps to avoid collecting in groups, Zara is showing off its newest designs in a more relaxed way. Rather than flying models to its headquarters, Zara shows its go-to models on staircases, couches, rugs and other comfortable scenes within the home.
Some of the newest pieces from the fashion retailer are nostalgic overall dresses, asymmetrical wool pants, knit dresses, tops and skirts, plus other springtime styles that are comfortable for lounging at home.
At-Home Fashion Campaigns
Zara's Latest Campaign Shows Models in Their Own Homes
Trend Themes
1. At-home Fashion Campaigns - Fashion brands are turning to at-home campaigns to showcase their latest designs, providing opportunities for digital marketing and personalized shopping experiences.
2. Work-from-home Fashion - The rise of remote work has sparked a trend in comfortable and versatile fashion, leading to opportunities for sustainable and ethical clothing brands.
3. Modeling From Home - The use of models in at-home campaigns opens up opportunities for diverse representation and inclusive marketing in the fashion industry.
Industry Implications
1. Fashion Retail - Fashion retailers have the opportunity to adapt to current circumstances and connect with customers through at-home campaigns and virtual shopping experiences.
2. Digital Marketing - Digital agencies have the opportunity to work with fashion brands to create engaging and interactive at-home campaigns that resonate with audiences.
3. Sustainable Fashion - With the increase in work-from-home, sustainable and ethical fashion brands have the opportunity to provide comfortable and versatile fashion options that align with consumer values.