Magic Hour's astrology-inspired tea collection is likely very popular with Millennials and Gen Z who are fans of anything horoscope-related. As a business, Magic Hour offers a carefully curated line of organic and hand-crafted premium teas with wellness benefits. At its core, the brand embraces the nourishing properties of fungi to champion healing and support through its blends.
Magic Hour's astrology-inspired tea collection features functional ingredients, "sourced from pristine small gardens that grow the world's rarest teas." Each blend is packed with herbs and adaptogens. The Astrology Collection features a specialty tea for each zodiac sign—from the Pisces Vintage Tea which features oolong, magnolia, and jasmine to the Gemini-inspired blend which includes watermelon, rose, mulberry, and pomegranate.
Astrology-Inspired Tea Collections
Magic Hour Boasts a Wide Range of Premium Functional Teas
Trend Themes
1. Astrology-inspired Wellness Products - Create a line of wellness products inspired by astrology and aimed at millennials and Gen Z.
2. Functional Ingredient Infused Beverages - Develop a line of functional beverages with unique ingredient blends to appeal to health-conscious consumers.
3. Hand-crafted Organic Products - Create a brand that specializes in hand-crafted organic products for the health and wellness market.
Industry Implications
1. Health and Wellness - Use astrology as inspiration to create unique health and wellness products such as teas, supplements, and topical treatments.
2. Beverage - Develop a line of unique herbal and adaptogenic tea blends targeting the health-conscious consumer.
3. Organic Agriculture - Establish an organic agriculture business that caters to the health and wellness market with specialty ingredients for functional products.