Asiya is a sportswear company that focuses on providing culturally appropriate clothing. The Asiya headband, the company's first product line, is an example of that focus; it's a breathable, flexible sports hijab that helps Muslim girls and women to participate in sports as easily as their non-Muslim counterparts.
According to Asiya, the participation rate of Muslim girls in sports is about half of their peers. One very material and basic reason for that disparity is the religious clothing that Muslim girls wear. Standard hijabs are either made from a heavy material like jersey that doesn't breath well enough for sports or a very light material like chiffon that won't stay in place. The Asiya hijabs are made from stretchy and breathable material that form fits around girls' heads, allowing for more mobility during sports.
Active Sports Hijabs
The Asiya Headband Helps Muslim Girls Participate in Sports
Trend Themes
1. Culturally Appropriate Clothing - Sportswear companies can create culturally appropriate clothing for diverse communities.
2. Flexible Sports Hijabs - Sportswear companies can create stretchy and breathable hijabs for Muslim girls and women to participate in sports.
3. Diversity in Sports - Encouraging diversity in sports by addressing cultural barriers through innovative products.
Industry Implications
1. Sportswear - Sportswear companies can invest in creating products that cater to diverse communities like Muslim girls.
2. Fashion - Fashion industry can create innovative solutions for traditional clothing that is appropriate for sports.
3. Athletic Gear - Athletic gear companies can develop products that can cater to the specific needs of different communities.