The ASICS NFT Sunrise Red Collection introduces the footwear brand's first-ever digital footwear collection and it kicks off with an auction starting July 15th. The collection of virtual designs will help to support emerging digital artists via the funds raised and collectors have a new way to build or expand their assets.
In the 189-piece collection, there are nine different ASICS digital footwear products, including styles like the GEL-LYTE III, GEL-QUANTUM 360 and METARACER silhouettes. There are 20 NFTs per shoe, as well as an exclusive Gold Edition colorway for each model.
ASICS' venture into the creation of non-fungible tokens is supporting the new Digital Goods Artist-In-Residence Program, which will give emerging digital creators the chance to collaborate with the brand for future NFT releases.
Digital Footwear Collections
The ASICS NFT Sunrise Red Collection Features Nine Digital Designs
Trend Themes
1. Digital Footwear Collections - The rise of digital footwear collections presents opportunities for brands to enter the NFT market and support emerging digital artists.
2. NFT Auctions - The increased popularity of NFT auctions allows footwear brands to reach a new audience and raise funds for philanthropic causes.
3. Digital Arts Collaborations - Collaborations between footwear brands and digital artists in the creation of NFT collections opens the doors for disruptive innovation and expands the definition of a 'wearable' item.
Industry Implications
1. Footwear - The ASICS NFT Sunrise Red Collection introduces non-fungible tokens into the footwear industry, allowing brands to explore the digital arena.
2. NFT Marketplaces - The creation of digital footwear collections opens the door for NFT marketplaces to curate and sell virtual wearables.
3. Digital Art - The Digital Goods Artist-In-Residence Program supported by ASICS presents opportunities for digital artists to collaborate with footwear brands and create innovative NFT collections.