The recently debuted ASICS flagship in Paris is a high-tech experiential retail concept that features state of the art fitness equipment. The first showcase of the brand's new retail concept, the store's impressive technological offerings power a customization service called 'ASICS Motion ID.'
The 'ASICS Motion ID' system boasts cutting edge motion sensor technology that captures an individual's natural posture and style of movement in order to help staff recommend the right running shoe for their athletic pursuits.
The vibrant multistory ASICS flagship features stylized neon signs and color-coordinated mannequins that are enough to tempt almost anyone into taking up running.
The immersive in-store concept recently debuted by ASICS is a powerful example of the progression of retail marketing.
Sports Lab Interactive Retail
The New ASICS Flagship in Paris Offer High-Tech Customization
Trend Themes
1. Experiential Retail - The ASICS flagship in Paris showcases an immersive in-store concept, highlighting the trend of experiential retail.
2. High-tech Customization - ASICS Motion ID system utilizes cutting-edge motion sensor technology, presenting opportunities for high-tech customization in the retail industry.
3. Progression of Retail Marketing - The ASICS flagship represents a powerful example of the progression of retail marketing, signaling a trend towards more innovative and interactive concepts.
Industry Implications
1. Sports Retail - The ASICS flagship store demonstrates the potential for disruptive innovation in the sports retail industry through its high-tech features such as ASICS Motion ID.
2. Fitness Equipment - The ASICS flagship's state-of-the-art fitness equipment highlights the potential for disruptive innovation within the fitness equipment industry, integrating technology to enhance the customer experience.
3. Fashion Retail - The ASICS flagship's vibrant multistory design showcases a disruptive innovation opportunity for the fashion retail industry, by creating an immersive and visually captivating environment.