The Ashton Michael Fall/Winter 2015 catalog boast pieces that reference traditional sportswear uniforms. The label's latest range is modeled by Jimmy Q and Torian John and is captured by the lens of photographer Ricky Tompkins.
Designer Ashton Hirota is the creative force behind Ashton Michael and looks to pop culture for his main points of inspiration. His unisex range is a nod to Sporty Spice, Rocky Balboa and even sci-fi film TRON.
Drawing inspiration from athletic equipment and apparel, menswear is becoming more comfortable and functional. The fashion industry's comfort-focused shift doesn't mean that designers are ignoring their creative roots. A great example is Ashton Hirota himself, a talent that manages to make classic jersey, hoodie and short silhouettes appear new and unexpected.
Edgy Athleticism Marketing
The Latest Ashton Michael Lookbook References Sport Apparel
Trend Themes
1. Athletic-inspired Fashion - Designing clothing that draws inspiration from athletic wear and equipment presents opportunities for innovative design, experimentation with materials, and functionality.
2. Genderless Clothing - Designing clothing that is unisex presents an opportunity to appeal to a wider audience and cater to customers looking for comfortable, versatile clothing options.
3. Pop Culture-inspired Fashion - Designing clothing that draws inspiration from pop culture icons presents an opportunity to create nostalgic and unique pieces that appeal to a broad range of customers.
Industry Implications
1. Sports Apparel Industry - The sports apparel industry can stay ahead of the curve by experimenting with new materials, technology, and designs to create apparel that is not only functional but also stylish and versatile.
2. Fashion Industry - The fashion industry can embrace the trend of athletic-inspired clothing and unisex designs to expand their customer base and cater to a wider range of preferences and needs.
3. Entertainment Industry - The entertainment industry can collaborate with fashion designers to create iconic and nostalgic pieces inspired by popular culture references, creating new revenue streams and enhancing their brand image.