'Rounds' is a video chat service for Facebook that lets users interact in a truly immersing way, so it only makes sense that they would come up with an interactive and engaging strategy to market their product, such as the Ashley Boo campaign.
Through the use of an innovative Facebook app, the Ashley Boo campaign features a psuedo profile of a fictional woman named Ashley Boo. Visitors can type in various commands for her digital avatar to perform. So far, Ashley has over 35 available prompts, but Dany Fishel (the CEO of 'Rounds') promises that many more are on the way.
Overall the Ashley Boo campaign is definitely an altogether unique kind of marketing effort, and it’s no surprise that it is already attracting thousands of visitors daily.
Faux Avatar Advertising
The Ashley Boo Campaign is an Interactive Facebook App
Trend Themes
1. Interactive Advertising - Creating interactive campaigns using innovative technology for a more engaging and immersive marketing experience.
2. Virtual Avatars - Utilizing digital avatars to interact with users and provide personalized experiences.
3. Social Media Marketing - Leveraging social media platforms like Facebook for unique and interactive marketing campaigns.
Industry Implications
1. Video Chat Services - Integrating interactive advertising strategies into video chat platforms to enhance user engagement.
2. Virtual Reality - Exploring how virtual avatars can be used in virtual reality experiences for marketing purposes.
3. Digital Advertising Agencies - Partnering with digital advertising agencies to develop innovative strategies for social media marketing campaigns.