'Waitr Holdings' announced an official partnership with the MetLife Stadium whereby Waitr's mobile 'ASAP Platform' will become the exclusive mobile ordering platform for the stadium. This partnership includes not only the stadium, but also signs Waitr as a partner of the New York Giants and the New York Jets, as this is a home stadium for both of these sports teams.
With the ASAP Platform, MetLife Stadium attendees will be able to order concessions, such as snacks or drinks, as well as larger-sized meals from the on-site restaurants from the convenience of their phone without needing to leave their seat. These orders can then be picked up directly at the concession stand, or can be brought to the orderer's seat by an on-site employee.
In addition to providing convenient ordering solutions for the MetLife Stadium, Waitr will host a variety of unique promotions and giveaways related to the stadium and its home teams.
Stadium Concession Applications
Waitr is Now the Official Mobile Ordering Platform for the MetLife
Trend Themes
1. Mobile Stadium Ordering - The concept of mobile ordering at stadiums can be expanded to more sports venues, as well as other public events like concerts and festivals.
2. Partnerships with Sports Teams - Other mobile ordering platforms can explore partnerships with sports teams to provide exclusive ordering experiences for stadium attendees.
3. In-stadium Promotions and Giveaways - Sports teams and event organizers can collaborate with mobile ordering platforms to provide unique promotions and giveaways to enhance the in-stadium experience for attendees.
Industry Implications
1. Sports and Entertainment - Mobile ordering platforms can disrupt the sports and entertainment industry by providing exclusive and convenient ordering experiences for stadium attendees.
2. Food and Beverage - The food and beverage industry can benefit from mobile ordering platforms by improving efficiency and reducing lines at concession stands.
3. Marketing and Advertising - Mobile ordering platforms can provide new opportunities for marketing and advertising through collaborations with sports teams and event organizers.