Vintage Pastel Coveralls

Madewell and As Ever NYC Collaborated on These Dreamy Pieces

In its newest collaboration, Madewell and As Ever NYC drew inspiration from classic Americana and vintage 60s designs, to bring consumers a whimsical collection that's full of pastel colors and flattering silhouettes.

The adorable line is comprised of one-piece coveralls that have been updated with a modern twist. Arriving in blue, white and light pink these form fitted designs are perfect for the modern fashionista on-the-go. Each vintage bodysuit features two front pockets and button closures, making for a utility-focused piece that doesn't compromise style. To make the line even more enticing, the designs are available in a long pant, and short version, making for year-round options.

The entire collection will be available as of February 13th.
Trend Themes
1. Vintage-inspired Coveralls - Opportunity for companies to collaborate and bring modern twists to classic designs.
2. Pastel Color Clothing - Possibility to explore more pastel color options in clothing lines.
3. Utility-focused Fashion - Potential for companies to create more practical fashion pieces without sacrificing style.
Industry Implications
1. Fashion - Opportunity for fashion brands to collaborate and create unique, vintage-inspired designs.
2. Retail - Potential for retailers to incorporate pastel colors and utility-focused designs into their clothing lines.
3. E-commerce - Possibility for e-commerce stores to feature trendy pastel-color clothing options for consumers looking for practical yet stylish fashion choices.

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