Virgil Abloh introduces OFF-WHITE's latest Winter 2018 collection, offering artistic streetwear inspired by the late Jean-Michel Basquiat. Basquiat is one of the most iconic artists of the 20th century and he is honored through a plethora of graphic designs. The seasonal capsule features graphic tees, track pants, hoodies, and iPhone accessories as well. The items are adorned in signature artwork by Basquiat, including the signature mask and skulls, scribbles, diagrams, and more.
Abloh also expressed that this collection means a lot to him, stating that "Jean-Michel Basquiat is an important link to a downtown New York culture [...]and he laid the foundation for Off-White TM to exist today. The collection celebrates that fact." The artistically designed OFF-WHITE Winter 2018 capsule is set to officially launch on January 12th.
Post-Modern Artistic Streetwear
OFF-WHITE Unveils Its New Capsule Inspired by Jean-Michel Basquiat
Trend Themes
1. Artistic Streetwear - Disruptive innovation opportunity: Explore collaborations between streetwear brands and renowned artists to create unique and highly sought-after clothing collections.
2. Graphic Design Fashion - Disruptive innovation opportunity: Integrate graphic designs by iconic artists into fashion items, creating visually striking and culturally significant pieces.
3. Celebrity Fashion Collaboration - Disruptive innovation opportunity: Foster partnerships between fashion brands and celebrities to create limited edition collections that resonate with fans and drive sales.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Embrace the fusion of art and fashion, incorporating artistic elements into clothing and accessories to attract a fashion-forward customer base.
2. Art - Disruptive innovation opportunity: Encourage artists to collaborate with fashion brands, expanding their reach and influence through wearable art pieces.
3. Entertainment - Disruptive innovation opportunity: Capitalize on the popularity of celebrity endorsements in fashion, leveraging the influence and fan base of celebrities to drive product visibility and sales.