Yulia Bakhtiozina is a Russian artist who has taken to religiously rebranding popular items. The images include a religious ketchup bottle with a Ukrainian cross, a Mac apple becoming a yin-yang symbol and Facebook rebranded as Jesusbook.
Artist Yulia Bakhtiozina writes that she was "inspired by religions and gods of brands." She has some very peculiar ideas and even illustrates the popular characters Batman and Freddie Kruger as being on heroin.
Implications - Consumers enjoy seeing pop culture staples re-imagined in different contexts as it reinvigorates their interest in the allusions. As such, corporations may consider re-contextualizing their existing products in order to achieve a similar effect as these pop culture re-interpretations.
Religious Rebranding
Artist Yulia Bakhtiozina Converts Popular Brand Packaging
Trend Themes
1. Religious Rebranding - Artists are taking popular items and rebranding them with religious symbols and themes for an unconventional take on branding.
2. Pop Culture Re-interpretations - Consumers enjoy seeing pop culture staples re-imagined in different contexts as it reinvigorates their interest in the allusions.
3. Contextualizing Existing Products - Corporations may consider re-contextualizing their existing products in order to achieve a similar effect as these pop culture re-interpretations.
Industry Implications
1. Marketing - Marketing professionals may consider incorporating unconventional branding strategies, such as religious rebranding and pop culture re-interpretations, to increase brand awareness and engagement.
2. Art - Artists like Yulia Bakhtiozina are utilizing popular items as a blank canvas for their work, creating opportunities for disruptive innovation in the art industry.
3. Product Design - Product designers may explore incorporating unexpected themes and symbols into their designs as a way to differentiate their products from competitors and appeal to consumers' interest in unique aesthetics.