Recently, Mezcal Verde Amarás introduced its new Artist Series, a bi-annual project which will commission six artists to create labels for the brand's bottles. The theme of the Artist Series is intimately tied to Mezcal Verde Amarás' philosophy. The inaugural iteration of the project invites artists to explore "‘the celebration and preservation of Mexican traditions of art and culture in pursuit of a BETTER WORLD." Mezcal Verde Amarás created this project in collaboration with the AndArt agency.
The 2023 Artist Series welcomes creatives Luvia Lazo, Curiot Tlapazotl, Melissa Avila (M.A Studio), Sergio Sánchez Santamaría, José Olivarez, and Ananas Ananas. The bottles with artist-designed labels will be available in limited editions online and at select retailers worldwide in May 2023.
Artist-Created Mezcal Labels
Mezcal Verde Amarás Launches Its New Artist Series
Trend Themes
1. Artist-designed Product Packaging - Mezcal Verde Amarás' new Artist Series demonstrates a trend of incorporating art and design into product packaging to create unique and limited edition products.
2. Consumer Appreciation for Artistic Collaboration - The success of Mezcal Verde Amarás' Artist Series suggests a trend of consumers valuing brand collaborations with artists and designers to create unique and meaningful products.
3. Celebration of Cultural Heritage in Product Design - Mezcal Verde Amarás' Artist Series highlights a trend of celebrating cultural heritage in product design, encouraging companies to use product design to showcase and preserve cultural traditions.
Industry Implications
1. Alcohol Manufacturing - The alcohol manufacturing industry can explore opportunities to collaborate with artists and designers to create unique, limited edition products that celebrate cultural heritage and showcase the brand's values.
2. Consumer Goods - The consumer goods industry can incorporate art and design into product packaging and collaborate with artists and designers to create unique, limited edition products that resonate with consumers on a deeper level.
3. Marketing and Advertising - The marketing and advertising industry can leverage the trend of consumer appreciation for artistic collaboration to create authentic and meaningful campaigns that showcase a brand's values and celebrate cultural heritage.