Make Up For Ever's all-new Artist Face Color Palettes are being offered in three sizes—Mono, Duo and Trio—that allow for custom configurations of cosmetics like blush, highlighter and contour.
The collection of makeup colors includes 34 powder shades that range from peachy pinks to violet browns, and include options that are matte, shimmery and pearlescent. As well as being appealing for their ability to be customized, the Artist Face Color Palettes are also refillable with individual shades, which helps to extend the palette's life.
Beyond personalization, value-savvy consumers are seeking out products that are hyper-customized so that they can get the most possible use out of the items they are investing in. As such, leading brands are creating a greater number of products that can be mixed, matched and arranged into custom configurations.
Mix-and-Match Makeup Palettes
Make Up For Ever's Artist Face Color Range is Fully Customizable
Trend Themes
1. Customizable Makeup Palettes - The trend of customizable makeup palettes is disrupting the traditional makeup industry by allowing consumers to personalize and extend the life of their cosmetics.
2. Hyper-customization - The trend of hyper-customization is disrupting the beauty industry as consumers seek out products that can be mixed, matched and arranged into custom configurations.
3. Refillable Makeup Products - The trend of refillable makeup products is disrupting the beauty industry by offering cost-effective and sustainable solutions that appeal to value-savvy consumers.
Industry Implications
1. Beauty - Cosmetics companies can leverage the trend of customizable makeup palettes to provide consumers with a unique and personalized experience that stands out in the crowded beauty industry.
2. Sustainability - The trend of refillable makeup products presents disruptive innovation opportunities in the sustainability industry by offering solutions that reduce waste and appeal to environmentally conscious consumers.
3. Consumer Goods - The trend of hyper-customization is disrupting the consumer goods industry by offering consumers more control over their products and providing unique and personalized experiences that drive brand loyalty.