Drawing inspiration from the various locations from around the world that the breads are inspired by, the Sunrise artisan bakery branding is inherently charming. Designed by Siegenthaler &Co, the Sunrise bread packaging features imagery of London for the English muffins, the Statue of Liberty for the American waffles and the Eiffel Tower for the French crepes. This tell a visual story for each of the products to help infuse a sense of worldly charm for the artisan bakery products.
The products within the Sunrise breads bakery lineup are crafted in traditional neighborhoods located in Botota in Columbia. However, it's through the distinct attention to incorporating international imagery that the brand is able to attain a worldly charm that makes grabbing a muffin or a slice more of an experience.
Landmark-Emblazoned Bread Branding
The Sunrise Artisan Bakery Bread Packaging is Worldly
Trend Themes
1. Worldly Branding - Opportunity for brands to incorporate international imagery and create a sense of worldly charm.
2. Visual Storytelling - Opportunity for brands to use visual cues to tell a story and enhance the consumer experience.
3. Local Craftmanship - Opportunity for brands to highlight the traditional craftsmanship of products made in specific regions.
Industry Implications
1. Artisan Bakery - Opportunity for artisan bakeries to differentiate themselves by incorporating unique and visually appealing branding.
2. Food Packaging - Opportunity for food packaging companies to create innovative designs that enhance the consumer's perception of the product.
3. Consumer Goods - Opportunity for consumer goods companies to leverage storytelling and visual branding to create a stronger connection with customers.