Consumer concern over food additives has many brands responding with aggressive tactics to keep patrons coming back as seen with the newly announced move by Dunkin' Donuts to remove artificial food dyes from its donuts. Beginning immediately, the brand will no longer use any artificial dyes within the donut icing, filling and sprinkles to make them a treat that patrons can feel better about choosing. The news comes as a first step by the brand to remove artificial food dyes from all of the food and drink options available at Dunkin' Donuts locations and Baskin-Robbins ice cream shops by the end of 2018.
The announcement to eliminate dyes will extend across all aspects of both the Dunkin' Donuts and Baskin-Robbins brands, which are often found in sauces, syrups and sprinkles.
Artificial Dye-Free Donuts
Dunkin' Donuts Has Removed Artificial Food Dyes from its Donuts
Trend Themes
1. Clean Label - The removal of artificial food dyes from Dunkin' Donuts donuts reflects a growing trend towards clean labels in the food industry, providing an opportunity for brands to cater to health-conscious consumers.
2. Ingredient Transparency - Consumer concern over food additives is driving the demand for ingredient transparency, presenting an opportunity for brands to gain a competitive edge by being transparent about their ingredient sourcing and manufacturing processes.
3. Health-conscious Snacking - The removal of artificial food dyes from donuts aligns with the rising trend of health-conscious snacking, creating opportunities for brands to develop and market healthier snack options without sacrificing taste or indulgence.
Industry Implications
1. Food and Beverage - The removal of artificial food dyes in donuts by Dunkin' Donuts will impact the food and beverage industry by encouraging other brands to also prioritize clean label ingredients and healthier food options.
2. Fast Casual Restaurants - The move towards artificial dye-free donuts presents an opportunity for fast casual restaurants to differentiate themselves by offering dye-free options and catering to health-conscious consumers.
3. Food Manufacturing - The demand for natural food additives and the removal of artificial dyes creates a disruptive innovation opportunity for food manufacturing companies to develop new, natural alternatives that maintain the visual appeal of food products.