Doused Model Captures

Marilyn Minter's 'Art of Beauty' is Perfect for a Rainy Day

Using the colors of fall as inspiration, Marilyn Minter’s 'The Art of Beauty' editorial for V Magazine is a collage of dewy glam and blurred hues. Frida Assen is photographed with glowing green eye shadow and a pouty burgundy lip color.

Minter’s saturated hues blend together harmoniously, causing the model to melt into her surroundings. The inclusion of water droplets skews the photos, creating an image of Assen being closely photographed from behind a glass windowpane as she playfully enjoys the cool showers of the fall season. The model’s closed lids in The Art of Beauty set a soft and intimate tone for the editorial, giving off the idea that the viewer is a privileged voyeur, bearing witness to the procurement of beauty.

Make-up for the V Magazine editorial The Art of Beauty was done by James Kaliardos.
Trend Themes
1. Harmonious Hues - With the use of harmonious hues, there is an opportunity for disruption in the beauty industry to focus on non-traditional color combinations in makeup and skincare products.
2. Rainy Day Aesthetics - Rainy day aesthetics can disrupt the fashion industry to create clothing and accessories that are weather-proof, yet stylish and fashionable for any weather.
3. Windowpane Photography - Windowpane photography creates an opportunity for disruption in the photography industry with new techniques and angles that offer a fresh and unique perspective on traditional subject matter.
Industry Implications
1. Beauty - The art of beauty editorial opens doors for opportunities to explore non-traditional color combinations in makeup and skincare products.
2. Fashion - Rainy day aesthetics is an opportunity for fashion designers to create stylish and fashionable clothing and accessories that are weather-proof for any weather.
3. Photography - Windowpane photography offers the photography industry an opportunity for new techniques and angles to offer fresh and unique perspectives on traditional subject matter.

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