Armed America

Portraits of Gun Owners in their Homes

Is this a culture study, social commentary or both? Armed America is a 208 page book of photographs that features Portraits of Gun Owners in Their Homes. Since American's own more guns than any other non war-torn country, this book might be an eye opener to those wanting to understand who owns guns and why...

Implications - The powerful imagery of violence demonstrates just how much it dominates certain societies. Movies, cartoons and video games have played a role in promoting this theme and are often the subject of controversy. The entertainment and toy industry does well in this department; therefore, despite it not being accepted by everyone, violence as entertainment has a level of success that is undeniable.
Trend Themes
1. Gun Ownership Culture - Understanding the motivations and demographics of gun owners can lead to disruptive innovations in the firearms industry.
2. Violence as Entertainment - Exploring the impact of violence in media and its potential effects on society can open up opportunities for disruptive innovations in the entertainment industry.
3. Cultural Perceptions of Gun Ownership - Analyzing societal attitudes towards gun ownership can inspire disruptive innovations in the fields of psychology and social commentary.
Industry Implications
1. Firearms - Examining the motivations and needs of different types of gun owners can lead to disruptive innovations in firearm design, safety, and storage.
2. Entertainment - Developing alternative forms of entertainment that provide excitement and engagement without relying on violence can disrupt the entertainment industry.
3. Psychology/social Commentary - Utilizing data about cultural perceptions of gun ownership to develop new approaches to psychology and social commentary can create disruptive innovations in these fields.

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