The ARKO Corp. pizza program has been created by the brand to provide to patrons as a value-conscious option that doesn't skimp on high-quality flavor and ingredients. The pizzas were developed over the course of a year of research and development, and come in cheese and pepperoni options that each have a self-rising crust. The pizzas are available now in frozen varieties with the fresh selections slated to arrive starting February 7, 2024 and will be priced starting at just $4.99 for rewards members.
Chairman, President and CEO Arie Kotler commented on the ARKO Corp. pizza program saying, "We strongly believe this pie will resonate with consumers who are seeking a delicious, crispy and cheesy whole pizza, at an inflation-busting $4.99. The relevancy, quality and value of this pizza marks a new milestone as we continue our food journey."
Value-Conscious Pizza Programs
The ARKO Corp. Pizza Program Will Provide Low-Cost Pies
Trend Themes
1. Value-conscious Pizza - The ARKO Corp. pizza program offers low-cost pies without compromising on quality, providing an opportunity for budget-conscious consumers.
2. Self-rising Crust - The ARKO Corp. pizza program features pizzas with self-rising crust, introducing an innovative convenience factor for pizza lovers.
3. Frozen-to-fresh Transition - The ARKO Corp. pizza program introduces a transition from frozen to fresh selections, giving customers a convenient option with improved taste.
Industry Implications
1. Food and Beverage - The ARKO Corp. pizza program disrupts the food and beverage industry by offering a low-cost pizza option with high-quality ingredients.
2. Frozen Foods - The ARKO Corp. pizza program presents an opportunity for innovation in the frozen foods industry by introducing self-rising crust pizzas with great taste.
3. Retail - The ARKO Corp. pizza program creates potential for retail disruption as it combines affordability and quality in the pizza market.