Aries and Pure Beauty work in collaboration to deliver a new collection of apparel that is meant to help destigmatize cannabis. The focus studies at both a commercial and social level to rewrite the concept of cannabis consumption as taboo.
Working together, the two create psychedelic prints and blended graphics that merge together to create odd shapes. These visuals then detail tees, sweaters, and long sleeve tops. In addition to the new wearables, there is also a new custom straight of cannabis named 'Gateway' as a cheeky touch. This collection aims to push the narrative closer to education and inspiration about the topic of cannabis and away from taboo concepts to avoid misconceptions and misunderstandings.
Psychedelic Cannabis-Positive Streetwear
Aries and Pure Beauty Aim to Destigmatize Cannabis
Trend Themes
1. Psychedelic Print Streetwear - The trend embraces unique patterns and visuals in streetwear, providing an opportunity to collaborate with cannabis brands and create more mainstream cannabis-related products.
2. Cannabis Destigmatization - The trend focuses on positive messaging and education around cannabis to shift perceptions and open up opportunities for cannabis products and experiences.
3. Fashion and Cannabis Collaboration - The trend showcases partnerships between the fashion industry and cannabis brands, providing opportunities for cross-promotion and creating cannabis-inspired fashion collections.
Industry Implications
1. Fashion - The fashion industry can collaborate with cannabis brands to create clothing lines that celebrate cannabis culture and promote positive messaging about cannabis use.
2. Cannabis - The cannabis industry can expand its reach and destigmatize cannabis by partnering with fashion brands and creating lifestyle products that promote positive messaging around cannabis use.
3. Marketing and Advertising - The marketing and advertising industries can help shift public perception around cannabis use by creating positive campaigns and messaging that destigmatize the plant and its uses.