Dad sneakers have been popularized both on and off the runway and Aries and New Balance partnered to capitalize on the bulky sneaker concept.
London-based label Aries recently hosted a pop-up in the city's bustling Covent Garden. This collaboration follows shortly after that strategically planned event and appeals to stylish fashionistas, or those looking for a practical look to add to their sneaker rotation. The collaborative shoe features a gray colorway that's complemented by a vibrant pop of yellow, blue and red color in the top corner of the shoe. The sneaker's heel features an all-black cap and is embroidered with '990v3' and the brand names of both collaborators.
This collaborative sneaker is available for a limited-time.
Bulky Color-Accented Sneakers
Aries and New Balance Collaborated on an Updated 990v3
Trend Themes
1. Bulky Sneaker Trend - Opportunity for brands to collaborate and capitalize on the popularity of bulky sneakers.
2. Color-accented Footwear Trend - Incorporating vibrant color accents in footwear designs can attract fashion-forward consumers.
3. Limited-time Collaborations Trend - Creating limited-time collaborations can generate hype and urgency among consumers.
Industry Implications
1. Fashion Industry - Fashion brands can embrace the bulky sneaker and color-accented footwear trends to appeal to trendy consumers.
2. Footwear Industry - Footwear manufacturers can explore collaborations to enhance their product offerings and attract new customers.
3. Retail Industry - Retailers can leverage limited-time collaborations to create buzz and drive traffic to their stores or websites.