AriesArise and New Balance unveil its latest collaborative collection that highlights two iterations of the 'Made in England 991' sneaker with apparel to match. The accompanying clothing features tees, socks, sweatpants, and sweaters. The notable design element that is seen throughout the capsule is the word "unbalanced" throughout the pieces.
The overall inspiration behind the capsule is to capture the time when sportswear became recognized as fashion. The reoccurring term 'unbalanced' was rooted in the design process, perfectly capturing the AriesArise graphic font. It also embodies the slogan of promoting inclusivity and unpredictability. This is also in a correlation to the message that sportswear evolving into casual fashion was originally unexpected. In addition to the collection, there is a pop-up in London beginning October 25th showcasing images by six different visual artists as they each use images captured by David Sims.
Inclusive Collaborative Sportswear
AriesArise and New Balance Spend Years Creating a Collection
Trend Themes
1. Fashion Sportswear Collaboration - The collaborative collection by AriesArise and New Balance showcases the fusion of sportswear and high fashion, presenting an opportunity for brands to collaborate and create unique fashion-forward activewear.
2. Graphic Design Influence - The use of graphic font and the 'unbalanced' motif in the collection highlights the potential for graphic design in sportswear, creating opportunities for brands to experiment with bold and unconventional visual elements.
3. Sportswear as Art - The incorporation of visual art and photography in the pop-up exhibition demonstrates the possibility of merging sportswear with the art world, opening avenues for artists and designers to collaborate and create wearable art pieces.
Industry Implications
1. Fashion - The fashion industry can explore collaborations between brands and experiment with graphic design elements to elevate sportswear into a fashion-forward category.
2. Sportswear - Sportswear brands can adopt bold graphic design and embrace unexpected motifs to create unique collections that resonate with fashion-conscious consumers.
3. Art - Artists and designers can collaborate to create wearable art pieces that bridge the gap between sportswear and the world of visual art, redefining the boundaries of artistic expression.