Major brands are incorporating AR-enhanced design practices to improve performance on the concept development and manufacturing side of their business. Sportswear giant PUMA's Sportstyle Footwear department, for instance, has been working with ARsenal by CGTrader, the augmented reality 3D solutions developer. Due to this partnership, the designers in this department can "share, review, and collaborate between contributing team members using accurate and 3D models of shoe concepts which can be viewed from nearly every angle in real-time." It is obvious that this tech-advanced practice unlocks new capabilities for the professionals in the Sportstyle Footwear department, including efficiency, convenience, and more control of the final outcome.
The AR-enhanced design process that PUMA now relies on is similar to the technology that governs the "see this in your space" feature on some retail websites. PUMA used ARsenal by CGTrader to launch the LQD CELL Origin AR shoe.
AR-Enhanced Design Processes
Puma Improves Its Manufacturing Practices with ARsenal by CGTrader
Trend Themes
1. Ar-enhanced Design Practices - Major brands are incorporating AR-enhanced design practices to improve performance on the concept development and manufacturing side of their business.
2. Collaboration and Real-time Feedback - ARsenal by CGTrader allows designers to collaborate and receive real-time feedback on accurate 3D models, suggesting opportunities for digital collaboration and dynamic feedback in design and manufacturing.
3. Product Visualization - Using AR technology to enhance product visualisation is gaining momentum in the manufacturing industry, indicating the need for more innovative product visualization solutions.
Industry Implications
1. Footwear Manufacturing - ARsenal by CGTrader is a disruptive innovation opportunity for footwear manufacturing, enabling real-time collaboration and efficient design and concept development.
2. Sports Equipment Manufacturing - AR-Enhanced design practices could also be an innovative game-changer for sports equipment manufacturing, revolutionizing the approach to product development and elevating customer experience.
3. Retail and E-commerce - AR-enhanced product visualization technology presents a tremendous opportunity for the retail and e-commerce industry, allowing customers to experience the products virtually and enhancing their purchasing experience.