In an effort to meet the surging demand for healthier, low-calorie ice creams, Target has launched a new lineup of frozen desserts under its Archer Farms label. Not only are the new ice creams high in protein, but they come in unique flavors that are perfect for summer scooping.
Each of the new healthy ice creams under the Archer Farms label clock in at 330-380 calories per pint, making them comparable with other low-calorie competitors. Each pint also boasts 20-22 grams of protein to make the treat a more nutritious dessert option. But best of all, the new lineup contains mouth-watering flavors such as Mini Donut, Caramel Maple Bourbon Pecan, Cookie Dough, Chocolate Peanut Butter, Chocolate Pecan Pie, and Mint Cookies & Cream.
Private Label Ice Creams
Target Has Released Healthy Ice Creams Under Its Archer Farms Label
Trend Themes
1. Healthy Ice Creams - Disruptive innovation opportunity: Develop innovative and unique flavors in healthier, low-calorie ice cream options.
2. High-protein Frozen Desserts - Disruptive innovation opportunity: Create frozen desserts with high protein content to cater to the growing demand for more nutritious dessert options.
3. Low-calorie Ice Creams - Disruptive innovation opportunity: Develop low-calorie ice cream alternatives with unique flavors to meet the surging demand for healthier frozen desserts.
Industry Implications
1. Frozen Dessert Industry - Disruptive innovation opportunity: Introduce new frozen dessert products with healthier ingredients to align with the growing health-conscious consumer market.
2. Grocery Retail Industry - Disruptive innovation opportunity: Collaborate with retailers to create private label healthier ice cream options that cater to the demand for more nutritious frozen desserts.
3. Food Manufacturing Industry - Disruptive innovation opportunity: Invest in research and development to create innovative and healthier ice cream formulations that appeal to health-conscious consumers.