Coca-Cola launched AR-activated cans as part of a holiday promotion. Customers are able to scan some of the company's products using the Coca-Cola app. The app will then display one of the Coca-Cola polar bears, which will either be sledding, throwing snowballs, or in a light show. Customers also have the ability to scan two cans, and the app will display the bears doing a rendition of Jingle Bells. The Coca-Cola app is free to download and is available to both iPhone and Android users.
The AR-activated cans were created by a collaboration between Coca-Cola Digital Platforms and Tactic Studio. The company previously used AR technology as part of ad campaigns that target younger consumers. Coca-Cola's 'It's a Thing' campaign had consumers use billboards to access mobile content.
Mobile AR Holiday Promotions
Coca-Cola is Using AR-Activated Cans for a Holiday Promotion
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