To enhance its hairstyling services, Coty, Inc. -- "the third largest beauty conglomerate," launches an AR mirror. The tech infusion definitely brings a sense of convenience and security when deciding on a risky change of look.
The brand, in partnership with health and beauty tech company CareOS, harnesses the power of augmented reality to help customers visualize a hair color and make sure the nuance will meet their expectations. In addition, the AR mirror facial recognition tech can "retrieve clients' past looks" and after the visualization, the service offers a shareable 360-degree video capture of the client's hair which allows for individuals to fully survey the color before making a final decision.
Coty's AR mirror is a good example of how technology is entering the workspace and enhancing the services that are offered.
Hairstyle-Assisting AR Mirrors
Coty Inc.'s Mirror Allows Customers to Test Different Hair Colours
Trend Themes
1. Augmented Reality Hairstyling - The AR mirror from Coty, Inc. and CareOS showcases the potential for enhancing hairstyling experiences through augmented reality technology.
2. Facial Recognition for Personalized Styling - Coty's AR mirror utilizes facial recognition technology to retrieve past looks and provide personalized recommendations for hair color choices.
3. Shareable 360-degree Hair Color Visualization - The AR mirror by Coty, Inc. enables users to capture a shareable 360-degree video of their hair color, allowing for a comprehensive assessment and informed decision-making.
Industry Implications
1. Beauty and Cosmetics - The AR mirror technology by Coty, Inc. presents disruptive innovation opportunities in the beauty and cosmetics industry by enhancing the hairstyling experience and enabling personalized recommendations.
2. Health and Beauty Tech - Coty's collaboration with health and beauty tech company CareOS demonstrates the potential for disruptive innovation in the health and beauty tech industry through the integration of augmented reality and facial recognition technology.
3. Retail and E-commerce - The introduction of AR mirror technology in the hairstyling services of Coty, Inc. highlights disruptive innovation opportunities in the retail and e-commerce industry by offering customers an immersive and interactive hair color visualization experience.