Panera Bread launched AR ads, where users are able to play with their food to learn about the ingredients and nutritional facts of menu items. The AR ads are only available on mobile devices, and they were created to increase transparency surrounding food items. The ads will run across multiple platforms, however, the company worked with Bleacher Report for a more customized ad experience.
The AR ads were created with QReal, which is a company that focuses on AR advertising.
Panera Bread indicated that it will use information from this ad campaign to inform future ventures. The Panera Bread VP of marketing, Scott Nelson, spoke on the new ads, "This is an entertaining piece of content, but it is useful, purposeful and helps us continue to push on overall category innovation."
Interactive AR Food Ads
Panera Bread Launched Mobile AR Ads with Nutritional Information
Trend Themes
1. Mobile AR Advertising - The rise of mobile AR advertising presents opportunities for businesses to engage customers in interactive and immersive experiences.
2. Transparency in Food Advertising - Increasing transparency in food advertising through AR technology allows businesses to educate consumers about ingredients and nutritional information.
3. Customized Ad Experiences - Creating customized AR ad experiences in collaboration with specialized companies like QReal can enhance brand messaging and engagement.
Industry Implications
1. Advertising - The advertising industry can harness the potential of mobile AR technology to create innovative and captivating ad campaigns.
2. Food and Beverage - AR-based transparency in food advertising offers disruptive innovation opportunities for the food and beverage industry to build trust and connect with health-conscious consumers.
3. Marketing and Branding - The marketing and branding industry can explore the use of customized AR ad experiences to deliver more personalized and impactful messages to target audiences.