These new Aquafresh toothpastes have been unveiled by GSK in the UK to offer consumers with a flavorful way to take care of their teeth each day. The new products include the Aquafresh Senses collection that come in Energising Grapefruit, Lemon & Mint as well as Refreshing Watermelon, Cucumber & Mint, which each come in 75ml tubes. The brand has also announced the Aquafresh Splash Strawberry & Mint toothpaste for children aged three to eight to help make brushing a more pleasant experience.
Senior Brand Manager for Aquafresh at GSK Ben Court spoke on the new Aquafresh toothpastes saying, "Our mission is to make brush time a pleasure rather than a chore for both adults and children alike. The launch of Aquafresh Senses & Aquafresh Splash will bring a refreshing and exciting aspect to the teeth brushing routine while assuring shoppers that they are receiving the care and protection they would expect from one of the UK’s leading oral care brands. The market offers a multitude of oral care products that meet a range of different needs, however almost all of these products centre around one particular flavor – mint. We want to shake things up and give shoppers a fresh experience, one that is bursting with flavor."
Fruit-Forward Toothpastes
These New Aquafresh Toothpastes Highlight Premium Flavors
Trend Themes
1. Flavorful Toothpaste - Opportunity to disrupt the oral care industry by offering a wider variety of premium, fruit-flavored toothpastes.
2. Child-friendly Toothpaste - Opportunity to disrupt the oral care industry by creating toothpastes specifically designed for children with more interesting flavors and packaging.
3. Personalized Oral Care - Opportunity to disrupt the oral care industry by offering personalized toothpaste flavors based on consumer preferences and needs.
Industry Implications
1. Oral Care - Opportunity for oral care companies to differentiate themselves with more unique and appealing flavors of toothpaste.
2. Children's Products - Opportunity for children's product companies to enhance the brushing experience with more interesting toothpaste flavors and packaging.
3. Consumer Packaged Goods - Opportunity for companies in the consumer packaged goods industry to innovate in oral care space with unique and refreshing flavors of toothpaste.