The Aqua by Aqua Fall/Winter 2011 ad campaign depicts a morning after an unforgettable night. Models Jed Texas, Suki Waterhouse, Vendella and Rory are dressed up but disheveled, keeping the celebration going after a night of heavy partying.
The suggestive ad campaign lensed by photographer Kate Bellm proves that sex sells. The three girls frolic with Jed while posing against a decadently decorated back-drop. The models portray spoiled socialites, sprawled across marble floors and looking nearly passed out on gold trimmed antique couches.
The selected wardrobe, styled by Kimi O’Neill features stunning brightly hued gowns, figure-hugging dresses and tailored coats. The girls are accessorized with oversized reptilian clutches and sophisticated gold jewelry. Moreover, Jed sports retro-inspired ensembles including a printed blouse and skinny pants combo and a crisp white dress shirt with boxer shorts. The highly suggestive Aqua by Aqua Fall/Winter 2011 campaign pushes the boundaries of high-fashion branding.
Disheveled Party Animal Campaigns
The Aqua by Aqua Fall/Winter Ad Campaign Gets Messy
Trend Themes
1. Messy Ad Campaigns - Disruptive innovation opportunity: Explore unconventional and provocative advertising techniques to capture attention and challenge traditional branding norms.
2. Sex Sells Marketing - Disruptive innovation opportunity: Embrace provocative and seductive themes in marketing campaigns to create buzz and attract a younger, more adventurous audience.
3. Retro-inspired Fashion - Disruptive innovation opportunity: Tap into nostalgia and vintage aesthetics to create unique fashion pieces that appeal to consumers seeking individuality and a departure from mainstream trends.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate experiential marketing and unconventional ad campaigns to captivate customers and differentiate from competitors in the crowded fashion retail market.
2. Advertising and Marketing - Disruptive innovation opportunity: Experiment with bold and controversial marketing tactics to break through the noise and generate attention in an increasingly saturated advertising industry.
3. Luxury Goods - Disruptive innovation opportunity: Incorporate edgy and provocative elements into luxury brand campaigns to attract a younger demographic and stay relevant in a rapidly evolving market.