Authentic Italian Crostata Pastries

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The Crosta & Mollica Apricot Crostata is Made in Italy

The Crosta & Mollica Apricot Crostata is a new dessert for the brand's product portfolio perfect for shoppers to pick up this spring and summer to enjoy on a regular basis or when guests drop by.

The product features a flaky pastry that's light and crisp, and is paired with a larger of apricot preserve to put a touch of sweetness into every bite. The dessert is finished with a criss-cross pattern of pastry overtop for a touch of visual appeal and paired with a glaze prior to baking to help the shine in the light.

The Crosta & Mollica Apricot Crostata comes with four tartlets in each pack, which are made in Italy and arriving now at Waitrose locations in the UK for £3.50.
Trend Themes
1. Authentic Italian Pastries - Opportunity for Italian bakeries to introduce a wider range of regional crostata pastries to the market.
2. Individual Dessert Portions - Opportunity for bakeries and restaurants to offer individual-sized pastries for people who are looking for small treats on-the-go.
3. Visual Appeal in Pastry Decoration - Opportunity for pastry chefs to experiment with different patterns and designs to make the pastries more visually attractive to customers.
Industry Implications
1. Bakery - Bakeries can innovate and experiment with different types of crostata pastries or other traditional Italian desserts to appeal to a wider audience.
2. Retail - Retailers can showcase a variety of authentic Italian pastries, like the Crosta & Mollica Apricot Crostata, as a way to offer unique and high-quality products that differentiate their selection from competitors.
3. Foodservice - Restaurants and cafes can add unique and visually appealing pastries, like the Crosta & Mollica Apricot Crostata, to their dessert menus to offer a memorable and distinctive dining experience for their customers.

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