A company's approach to product display is integral to the way that brand manifests in the consumer consciousness. Designs studio Davidpompa overhauls its showroom in Mexico City in order to fully extract the value of that inaugural contact with its visiting customer.
To stress the premium status, the texture and the color of its materials, the brand decorates its brick-and-mortar establishment with elements found in the composition of its furniture. From "big chunks of volcanic rock" to "weathered brass and copper rings," Davidpompa does not only have an incredibly creative and seamless approach to product display. The company also subtly showcases the incredibly unique, raw and sleek aesthetic of its pieces, as well as the furniture's qualities that can elevate the contemporary home interior.
Material-Referencing Design Showrooms
Davidpompa's Approach to Product Display is Persuasive
Trend Themes
1. Material-inspired Showrooms - Creating showrooms that reflect the materials used in the products can enhance the customer experience and emphasize the brand's quality.
2. Seamless Product Display - Using elements from the furniture composition to decorate the showroom creates a cohesive and visually appealing display that showcases the brand's creativity and aesthetic.
3. Highlighting Unique Furniture Qualities - Incorporating features and textures of the furniture in the showroom design allows customers to appreciate the distinctiveness and potential of the brand's pieces.
Industry Implications
1. Furniture Retail - Innovative showroom designs that integrate materials and emphasize product qualities can revolutionize the way furniture retail brands present their offerings.
2. Interior Design - By incorporating material-inspired showrooms, interior design professionals can offer clients a more immersive and authentic experience in visualizing their desired home aesthetic.
3. Retail Design - Creating showrooms that embody the essence of products through design can inspire other retail industries to rethink their approach to product display and customer experience.