This new Apple working from home ad has been unveiled by the brand as a humorous take on the challenges that many professionals have been experiencing as of late as they work remotely. The video stars the Underdogs, a group of four colleagues who were first debuted by the brand last year in an ad centered on a new packaging project. The team is back again working on a special project, which documents their experience working from home during the COVID-19 pandemic and how Apple products enable them to maintain a sense of cohesion when apart.
The Apple working from home ad brings a touch of relatable humor to the recent experience of many busy professionals as they clock in from their living spaces.
Humorous Tech WFH Ads
This New Apple Working from Home Ad Highlights Shared Experiences
Trend Themes
1. Humorous WFH Ads - Brands can create humorous ads that show shared experiences of remote work to connect with customers during the pandemic.
2. Virtual Collaboration Tools - Innovative virtual collaboration tools that maintain cohesion among remote teams are in high demand during pandemic-driven remote workdays.
3. At-home Productivity - Increased popularity of remote work has created a disruptive innovation opportunity for tech companies to develop new products to enhance productivity, efficiency and comfort while working from home.
Industry Implications
1. Tech - Tech companies can focus on offering creative tech solutions that cater to remote work needs, from easing communication to boosting productivity.
2. Advertising and Marketing - Advertising and marketing companies will continue to have opportunities to create campaigns piggybacking off of the shared experience of remote workforces with humorous WFH ads.
3. Collaboration Software - Collaboration software providers can develop products that enhance the virtual collaboration experience of remote teams, thus creating more opportunities to meet consumer needs in the wake of the pandemic-driven remote work shift.