Y24 is the new sister brand of the Swedish label Golden Concept, a brand known for its luxurious diamond-set Apple Watch cases. Y24, however, looks to satisfy a niche—cost-effective Apple Watch cases for the affordable luxury market. The designs are elegant and still maintain a high-quality standard. The brand's inaugural capsule is called 'Apex' and the price ranges between $199 and $249 USD per unit.
'Apex' boasts six different Apple Watch case silhouettes and each design draws inspiration from different districts around the world, including Shibuya in Tokyo, Brera in Las Vegas, Pigalle in France, Södermalm in Stockholm, Soho in New York, and Xinyi in Taiwan. Each design is made up of 316 L stainless steel and durable silicone straps.
World-Inspired Watch Cases
Y24's Apple Watch Case Collection Contributes to Affordable Luxury
Trend Themes
1. Affordable Luxury - Disruptive innovation opportunity: Develop cost-effective products targeting the luxury market.
2. World-inspired Design - Disruptive innovation opportunity: Incorporate design elements from different global districts to create unique and culturally diverse products.
3. Durable Materials - Disruptive innovation opportunity: Create products that combine high-quality materials, such as stainless steel and silicone, for durability and longevity.
Industry Implications
1. Luxury Accessories - Disruptive innovation opportunity: Introduce affordable luxury accessories that offer high-quality materials and design at a lower price point.
2. Fashion Tech - Disruptive innovation opportunity: Merge fashion and technology by creating stylish and functional wearable tech products.
3. Watch Manufacturing - Disruptive innovation opportunity: Incorporate innovative materials and design concepts into the production of watch cases for enhanced durability and aesthetics.