Reality television star and businesswoman Kim Kardashian is launching her own emoji app that is sure to put Apple emojis to shame. Titled 'Kimoji,' these new emojis are inspired by the savvy star herself.
After announcing the birth of her second child via an emoji-only tweet, Kim Kardashian is venturing into the emoticon business. The Kimoji app is set to release on December 22nd, 2015 and will feature a wide range of images most often associated with the star. While Kim honors her love for all things beauty with a lipstick and hairdryer emoji, the sultry socialite also pays tribute to her own infamous curves with an emoji of buttocks in a black thong as well as an emoji with a censor bar over a bare chest.
Though Apple emojis are always going to be a solid staple in every iPhone user's phone, these new emoticons grant them a very unique pop culture option.
Socialite Emoji Apps
Kim Kardashian Refashions Basic Apple Emojis with the Launch of 'Kimoji'
Trend Themes
1. Celebrity-themed Emoji Apps - Opportunity to create celebrity-themed emoji apps in the market.
2. Personalized Emoticons - Creating personalized emoticons for users can create a disruptive innovation opportunity in the market.
3. Pop Culture-based Emojis - Start developing a line of pop culture-based emojis to draw in a larger audience.
Industry Implications
1. Social Media - Social media platforms can benefit from adding personalized and pop culture-based emoji options to their social apps or platforms.
2. Entertainment - Entertainment companies can create their own emoji apps that feature their musical acts, actors, actresses and all other pop culture personalities.
3. Retail - Retailers can create personalized or celebrity-based emojis to market their products and services in a fun and engaging way.