The Apple ASMR campaign has been unveiled by the technology brand as a new content series that utilizes the satisfying videos to show off the capabilities of its products. The company has posted four videos to its YouTube channel and expand on the popular 'Shot on iPhone' campaign that highlights the photography capabilities of the namesake device. This video series, however, highlights the audio recording capabilities and is sure to be satisfying to consumers who have a penchant for the popular content.
The Apple ASMR video campaign includes four varieties of content for viewers/listeners to enjoy including rain at a campsite, crunching sounds when walking on a trial, the sounds of a woodshed and whispers captured at Ghost Forest.
Branded Technology ASMR Campaigns
The Apple ASMR Campaign Expands on the 'Shot on iPhone' Series
Trend Themes
1. ASMR Marketing - Brands are leveraging ASMR videos as a unique way to showcase the capabilities of their products and engage consumers through sensory experiences.
2. Content Series Expansion - Businesses are expanding their popular content series to explore different aspects of their products and tap into new consumer interests, such as audio recording capabilities.
3. Consumer Demand for Satisfying Content - There is a growing demand from consumers for satisfying content that provides sensory experiences, opening up opportunities for brands to create unique and engaging campaigns.
Industry Implications
1. Technology - The technology industry can explore ASMR marketing to highlight the capabilities of their products and create immersive experiences for consumers.
2. Photography - The photography industry can adopt the concept of content series expansion to showcase different aspects of their devices and attract photography enthusiasts.
3. Entertainment - The entertainment industry can tap into the consumer demand for satisfying content by incorporating ASMR elements into immersive experiences, such as virtual reality games or interactive movies.