Apple has made a concerted effort to market its Apple Arcade service in the wake of the Super Bowl ad push. The efforts included a home page take over, as well as other ads. During the promotion, the Apple home page featured characters from popular games. Additionally, a mock livesteram was held with characters from 'Oceanhorn 2.'
The company's strategy for Apple Arcade revolves around enticing mass amounts of people to join the service. This is due to the fact that Apple is purchasing game titles, instead of commissioning developers to create new games, which is a more expensive process. Overall the ad push may entice more gamers to sign up for the Apple Arcade service.
Gaming Service Site Takeovers
Apple Launched a Coordinated Advertising Effort for Apple Arcade
Trend Themes
1. Apple Arcade Marketing - Apple's coordinated advertising effort for Apple Arcade through home page takeovers and other ads.
2. Purchase of Game Titles - Apple's strategy of purchasing game titles instead of commissioning developers for Apple Arcade.
3. Increased Gamer Sign-ups - The potential increase in gamers signing up for Apple Arcade with the Super Bowl ad push.
Industry Implications
1. Gaming - The gaming industry can utilize Apple's marketing strategies to attract more users and increase revenue.
2. Digital Advertising - Companies in the digital advertising sector can learn from Apple's coordinated advertising effort for effective promotional campaigns.
3. Subscription Services - Subscription service providers can explore Apple's purchase strategy for game titles as a cost-effective approach to expand their offerings.