Unilever recently launched a natural, premium haircare and skincare line called ApotheCARE Essentials that emphasizes affordability and the use of age-old ingredients to tackle a variety of issues.
Some of the items in the new line include The Mender Shampoo and Conditioner, powered by coconut milk, white jasmine and Vitamin E, as well as a vanilla, argan oil and sweet almond body wash called The Nourisher.
The apothecary-inspired packaging for ApotheCARE Essentials reminds of products from Aesop that are beloved for their aesthetic, along with labels that feature the base and fragrance ingredients used in the formulas inside a test tube filled with water—to emphasize the fusion of nature and technology that the products provide. The target consumer of ApotheCARE Essentials is described as a woman who "has a reverence for technology and understands it has a role to play along with nature."
Apothecary Care Collections
Unileverls' ApotheCARE Essentials Offers Affordable Personal Care
Trend Themes
1. Natural Skincare and Haircare - Opportunity for creating affordable personal care products using age-old ingredients and natural formulations.
2. Apothecary-inspired Packaging - Innovation in packaging design that combines aesthetics with a focus on base and fragrance ingredients, appealing to consumers who value authenticity.
3. Fusion of Nature and Technology - Opportunity to develop products that blend the power of natural ingredients with technological advancements for enhanced efficacy.
Industry Implications
1. Personal Care - Disruptive innovation opportunity in the personal care industry by offering affordable, natural products that cater to consumer demand for holistic skincare and haircare solutions.
2. Packaging Design - Opportunity for disruption in the packaging industry by creating visually appealing, apothecary-inspired designs that communicate product authenticity and ingredient transparency.
3. Beauty and Wellness - Opportunity to revolutionize the beauty and wellness industry by combining the benefits of nature and technology to create effective, affordable personal care solutions.