You can now purchase an Aperol Spritz fragrance for the home, thanks to the Seattle-based luxury fragrance company Antica Farmacista. For those who might be unfamiliar, Aperol Spritz is a refreshing Venetian wine-based cocktail combining prosecco, digestive bitters, and soda water. Popular across Europe, the cocktail has only recently captured the attention of North American consumers who are embracing the beverage in full force during the summer months.
Antica Farmacista packages the Aperol Spritz fragrance for the home with a special gift set that evokes "icy, splashy, [and] bubbly" sensibilities. Combining bitter orange, grapefruit, and tangerine with "cheery floralcy" and a dash of bitters, the Aperol Spritz Gift Set by Antica Farmacista promises to elevate the home ambiance. The offering consists of a 250ml Home Ambiance Diffuser, a 9oz Hexagonal Candle, and the brands' brand-new Arcylic 250ml diffuser tray.
Cocktail-Inspired Home Fragrances
Antica Farmacista Taps the Ever-Popular Aperol Spritz Fragrance
Trend Themes
1. Cocktail-inspired Home Fragrances - The trend of creating home fragrances based on popular cocktails has disruptive innovation opportunities for luxury fragrance brands to cater to consumers' desire for unique and delicious fragrances.
2. Summer-inspired Home Ambiance Products - Creating fragrance products that are specifically marketed to enhance summer ambiance can pave the way for creative product development opportunities among fragrance companies.
3. Home Fragrance Gift Sets - Offering gift sets that combine different home fragrance products can further increase sales and customer engagement, especially during special occasions and holidays.
Industry Implications
1. Luxury Fragrance - Luxury fragrance companies can take advantage of the trend of cocktail-inspired home fragrances to offer unique and innovative products to their customers while catering to their changing preferences.
2. Home Decor - Home decor and furniture industries can capitalize on the trend of summer-inspired home ambiance products to offer consumers a wider range of summer-themed products, such as candles, diffusers and other ambiance-enhancing accessories.
3. Gift and Souvenir - The growing popularity of home fragrance gift sets presents a lucrative opportunity for the gift and souvenir industry to offer unique, personalized and useful gifts for different occasions and events.