The new APC San Francisco store is the latest in a series of openings as the French contemporary fashion brand continues its expansion along the American west coast. The stylish boutique also follows in the brand's tradition of selecting an off-the-beaten path location that strays from the conventional luxury shopping strip. Located in San Francisco's hip Jackson Square neighborhood, the store is surely unique in that the space formerly housed an art gallery and dates back to 1860.
The lofty space was a collaborative vision of APC creative director Jean Touitou and French architect Laurent Deroo, who has frequently worked with the brand in the past. The APC San Francisco boutique takes advantage of the unique layout of the space by using alcoves as creative presentation spaces for the collection.
French Contemporary Flagships
The APC San Francisco Store is Located in the Jackson Square Area
Trend Themes
1. Expansion of French Contemporary Fashion Brands - Opportunity for French contemporary fashion brands to expand their presence along the American west coast.
2. Selecting Off-the-beaten Path Locations - Disruptive innovation opportunity for retail brands to choose unconventional locations for stores, moving away from traditional luxury shopping strips.
3. Reimagining Historic Spaces for Retail - Opportunity for brands to repurpose historic spaces as unique and visually appealing retail locations.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity for fashion retailers to expand their presence in the American west coast market.
2. Architecture and Interior Design - Opportunity for architects and interior designers to collaborate with retail brands in reimagining unconventional spaces for retail purposes.
3. Art and Gallery Spaces - Opportunity for art galleries and cultural institutions to explore collaborations with retail brands for repurposing their spaces.