The Revlon PhotoReady Candid Antioxidant Concealer is more than just a full-coverage concealer, as it not only helps to cover up dark circles but also awaken tired skin and protect delicate areas of the face from the blue light.
The all-in-one concealer is infused with caffeine to energize the skin and its formula also includes a protective antioxidant plus anti-pollution and anti-blue light ingredients. Spending hours staring at the screen of a digital device has been shown to speed up some of the visible signs of aging and this concealer has the potential to protect the vulnerable undereye area, which is extremely thin.
The clean concealer is offered in 18 shades in a formula that excludes oils, parabens, phthalates, synthetic dyes and harsh fragrances.
Protective Antioxidant Concealers
Revlon's Concealer Has Caffeine & Shields Skin from Blue Light
Trend Themes
1. Blue Light Protection - The Revlon PhotoReady Candid Antioxidant Concealer showcases the trend of products that protect the skin from the harmful effects of blue light emitted by digital devices.
2. Antioxidant Cosmetics - The inclusion of protective antioxidants in the concealer highlights the trend of incorporating skincare benefits into makeup products.
3. Clean Beauty - The formulation of the concealer without oils, parabens, phthalates, synthetic dyes, and harsh fragrances reflects the growing trend of clean and non-toxic beauty products.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can explore the opportunity to develop more products that offer blue light protection and incorporate antioxidant ingredients.
2. Technology - The technology industry has the potential to develop innovative solutions or devices that minimize the harmful effects of blue light on the skin.
3. Consumer Goods - The consumer goods industry, specifically the clean beauty segment, can capitalize on the demand for products that are free of harmful ingredients and offer skincare benefits.