De Faire Medical has launched an innovation that will be welcomed by lovers of adult beverages in the U.K. and Europe, in the form of an anti-hangover pill that is designed to be consumed before drinking sessions in order to curb the unpleasant after-effects.
The 'Myrkl' pill makes use of Bacillus coagulans and Bacullis subtilis bacteria that are enriched with Vitamin B12, which nurtures the nervous system, and L-Cysteine, an amino accid supplement. This combination helps to break down alcohol before it reaches the liver, whilst also increasing energy levels.
Positioned as a "pre-drinking pill" that De Faire Medical says has been proven to work in independent clinical tests, the 'Myrkl' anti-hangover pill is completely vegan. Myrkl has also reiterated that the pill is recommended in conjunction with responsible drinking within public health guidelines.
"Marking the first time in history that a consumer product is demonstrated to effectively and rapidly break down alcohol, we are very excited to be launching this groundbreaking product in the UK and in most European markets," said Myrkl's CEO Hakan Magnusson in a press release.
Revolutionary Anti-Hangover Pills
This Pill Curbs the Unpleasant After-Effects Of Drinking Alcohol
Trend Themes
1. Anti-hangover Supplements - The rising trend of developing supplements that help prevent the effects of alcohol consumption presents an opportunity for companies in the health and wellness industry to further innovate and optimize formulations for maximum effectiveness.
2. Pre-drinking Solutions - The introduction of 'Myrkl' anti-hangover pill shows the potential for businesses in the beverage industry to collaborate with supplement companies and offer pre-drinking solutions that target specific consumer needs and preferences.
3. Functional Beverages - 'Myrkl' anti-hangover pill highlights the possibility for companies in the beverage industry to create more functional products that offer health benefits and cater to a growing demand for healthier, alternative options.
Industry Implications
1. Supplement - Companies in the supplement industry should capitalize on the growing trend of anti-hangover supplements and invest in research and development to formulate effective products that address various consumer needs.
2. Beverage - As the trend for functional beverages continues to gain popularity, businesses in the beverage industry should consider partnering with supplement companies to create innovative pre-drinking solutions that align with their brand messaging.
3. Health and Wellness - The rise of anti-hangover supplements presents a new category for the health and wellness industry to explore and provide a wider range of products that cater to the growing demand for supplements that help optimize overall health and wellness.