JayHaySpray20 is an anti-gun water toy working to promote change in regards to society's relationship with guns. The product was invented by Nicole Friedman, a young mother from Chicago who is tired of gun violence in the U.S.
Nicole wants to start the process of removing guns from the toy aisle. Her goal is to make it inappropriate for children to minimize the seriousness and repercussions of firearms. During a trip to a local playground with her son, Nicole noticed kids chasing each other around with water guns. Although this is normalized in our culture, Nicole felt this was wrong due to recent tragic events around the country involving real firearms.
Through Kickstarter, Nicole is hoping to gain momentum with her product. She already has a prototype and needs funding for production. She hopes removing toy guns from the kid's aisle will go a long way in efforts to stop treating guns like toys.
Anti-Gun Water Toys
JayHaySpray20 Promotes Change in Society's Relationship with Guns
Trend Themes
1. Anti-gun Toys - The trend of anti-gun toys could lead to disruptive innovation opportunities for the toy industry to create non-violent alternatives for children's play.
2. Changing Attitudes Towards Guns - The trend of changing attitudes towards guns presents opportunities for the social impact industry to help promote non-violent solutions and raise awareness about gun-related issues.
3. Crowdfunding for Social Change - The trend of crowdfunding campaigns like Nicole's presents opportunities for entrepreneurs and start-ups to fund their social impact solutions that traditional investors may be hesitant to support.
Industry Implications
1. Toy Industry - The toy industry can adapt to the trend of anti-gun toys by innovating and creating non-violent alternatives for children's play, potentially expanding its target audience and promoting safer forms of play.
2. Social Impact Industry - The social impact industry can use the trend of changing attitudes towards guns to promote non-violent solutions and raise awareness for gun-related issues, potentially creating disruptive innovations that create positive change.
3. Crowdfunding Industry - The crowdfunding industry can support entrepreneurs and start-ups looking to fund their social impact solutions that traditional investors may be hesitant to support, giving people a chance to make a difference with their ideas.