The 'Glow' Beauty Boosting Pillowcase by 'mē' is an anti-aging pillowcase that boasts a mineral-infused formula to fight off wrinkles, creases from sleep and bedhead.
The textile is infused with copper, which has been clinically proven to smooth fine lines and wrinkles. At the same time, this essential mineral also includes benefits for one's hair when it comes to smoothness. When describing its Glow pillowcase, mē says: "You’ll start seeing smoother hair after one night and a noticeable difference in skin radiance in just two weeks."
Night face creams used to dominate the anti-aging market, but now women are seeking out more dedicated hair and skin care products that can be seamlessly integrated into their daily—or nightly—routines with little to no extra effort on their part.
Mineral-Infused Pillowcases
mē's 'Glow' Anti-Aging Pillowcase Promises Youthful Glowing Skin
Trend Themes
1. Mineral-infused Pillowcases - Mineral-infused pillowcases as a beauty boosting tool for anti-aging.
2. Copper-infused Textiles - The use of copper-infused textiles for reducing wrinkles and creases in sleepwear.
3. Integrated Hair and Skin Care - The demand for hair and skin care products that can be easily incorporated into daily routines.
Industry Implications
1. Beauty and Skincare - Opportunity for beauty companies to create innovative products for anti-aging and skincare.
2. Textile and Sleepwear - Disruptive opportunity for textile companies to create sleepwear infused with minerals for added benefits.
3. Haircare - Haircare industry can explore the use of minerals to enhance hair smoothness and radiance.