Anthropologie is poised to launch its first adaptive apparel collection, marking a significant expansion into inclusive fashion. This new line will feature eight of Anthropologie's best-selling items, thoughtfully redesigned to better accommodate the disabled community.
To ensure the collection's effectiveness and relevance, Anthropologie enlisted the expertise of Lucy Jones, the founder and CEO of FFORA, a fashion lifestyle brand that specializes in products for people with disabilities. Jones played a pivotal role in connecting Anthropologie with three members of the disabled community, who provided critical feedback by fit-testing the garments prior to the launch.
During the development phase, the team uncovered an important insight: many members of the disabled community often do not shop for adaptive fashion, citing a lack of suitable options. In response, they have crafted a variety of styles designed to work with the wearer, not against them.