In haunting illustrations, artist Saint Hoax draws emaciated and sickly skinny Disney princesses and princes in the name of anorexia awareness. Baring the tagline "Don't let anorexia eat you alive,' the awareness-raising campaign is targeted specifically at children. The Royal Misfits posters speaks to kids who already have or are on the road to having anorexia nervosa and other eating disorders. Youth as young as five years of age are being diagnosed with anorexia in particular.
In the anorexia awareness ads, Princess Jasmine, Snow White, Hercules, Princess Ariel and Prince Eric all are depicted as gaunt versions of themselves, with protruding collar bones and ribs, hallowed eyes and pained expressions. The posters send a message to children and adults alike.
Anorexia Awareness Ads
These Emaciated Disney Characters Raise Awareness About Eating Disorders
Trend Themes
1. Anorexia Awareness - Creating awareness about anorexia nervosa and other eating disorders to promote early diagnosis and prevention.
2. Emaciated Disney Characters - Using familiar Disney characters to visually illustrate the impact of anorexia and raise awareness among children.
3. Youth Eating Disorders - Highlighting the concerning rise of anorexia among young children and the need for targeted interventions and support.
Industry Implications
1. Healthcare - Opportunity for healthcare organizations to develop specialized programs and initiatives for early detection and treatment of eating disorders in children.
2. Advertising & Marketing - Potential for creative agencies to collaborate with non-profit organizations to design impactful awareness campaigns that resonate with children and their families.
3. Entertainment & Media - Need for media companies and content creators to incorporate responsible messaging around body image and eating disorders in children's entertainment.