The Taco Bell x Born X Raised Anniversary-Inspired Meal is being launched as a new collaboration between the QSR brand and the Los Angeles-based streetwear creator that will offer patrons a celebratory option to order. The meal is a vegetarian-friendly option that comes with a Black Bean Crunchwrap Supreme along with a Bean Burrito, a Spicy Potato Soft Taco and Cinnamon Twists for dessert. The meal is served with a large unsweetened iced tea along with two Diablo Sauces and is priced at $8.99.
The Taco Bell x Born X Raised Anniversary-Inspired Meal is arriving in celebration of the QSR brand's 60th anniversary and is arriving alongside exclusive shirts for team members to wear in celebration.
Celebratory Vegetarian QSR Meals
The Taco Bell x Born X Raised Anniversary-Inspired Meal is Tasty
Trend Themes
1. Vegetarian QSR Meals - The rise of vegetarian and plant-based QSR meals creates new opportunities for food chains to tap into environmentally and health-conscious consumers.
2. Collaborative Product Launches - Collaborative product launches between QSR brands and non-food industry partners offer new marketing opportunities and unique dining experiences for consumers.
3. Celebration-themed Meals - Celebration-themed meals, with exclusive items and packaging, offer QSR brands a way to generate buzz and excitement amongst consumers during marketing campaigns.
Industry Implications
1. QSR - The QSR industry can continue to innovate in the plant-based food space to cater to the growing demand for vegetarian and vegan options.
2. Fashion - Collaborations between QSR brands and fashion labels create new opportunities for fashion brands to reach broader audiences and develop new product lines.
3. Marketing - Celebration-themed meals offer marketing professionals an effective way to generate buzz and create memorable campaigns with limited-time, exclusive menu items.